TripAdvisor Effect: how much we are influenced by reviews
In the era of online communication, influence largest search engine in tourism, TripAdvisor, how we decide where we spend our holidays are chosen hotel and even restaurants where we eat is greater than we imagine, as shown by a analysis conducted recently.
Equally important influence proves reviews for private businesses, which rely heavily on recommendations from clients, many owners benefiting from an increased flow of tourists after entering the database search engine. The owner of such pensions in the UK says that visitor reviews satisfied helped to increase business almost overnight, but that such a response from the tourists and that are evaluated in real time forces you to maintain a certain standard to improve services and be responsive to tourists suggestions.
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